Welcome to the world of JEM AND THE HOLOGRAMS!

Upon the passing of her father, JERRICA BENTON inherits Starlight Music and finds herself the new co-owner executive alongside the greedy, power-hungry ERIC RAYMOND. Eric is on a mission to seize complete control of Starlight Music as well as use it to launch to stardom his latest discovery- rockin’ rebel girl band THE MISFITS. With the help of SYNERGY- a computer holographic machine created by her father- and a pair of special jemstar earrings, JERRICA is able to transform into the megapop sensation named JEM! With her sister, KIMBER BENTON, and their band, THE HOLOGRAMS, JEM undertakes a battle-of-the-bands competition against Eric and THE MISFITS for control of Starlight Music.

HASBRO in collaboration with the creative team at Integrity Toys, Inc., proudly presents a glamorous series of high-end fashion dolls based on the 1980’s ground breaking animated series JEM AND THE HOLOGRAMS!

Inspired by the truly outrageous characters created by HASBRO almost three decades ago and cherished by fans and collectors alike ever since, this nostalgic retro doll line is designed to pay homage to both the animated series and its original companion doll line, which was originally marketed from 1985 to 1987. Created for fans by fans of the rock ‘n shock pink haired pop-culture icon and her outrageous world, this classic commemorative line will feature the high-end details, quality accessories and ultra-limited edition sizes that fans of Integrity Toys have come to appreciate through the years.